Choosing the right digital merchandising platform for your online store can make or break your bottom line. Between Apptus, Attraqt, Bloomreach, Monetate, Nosto, RichRelevance, and Smart Merchandiser, your eCommerce team has a lot of options — but which eCommerce tool is best?

If you’re comparing multiple solutions, you need to understand which features impact what merchandisers care about most: conversions and revenue. Let’s break down how Smart Merchandiser’s features compare to other digital commerce platforms on the market.

Embedded AI recommendations

Harness the power of automation with AI Overlay, AI Boost & Bury, and AI Substitutions. Smart Merchandiser’s embedded AI gives you recommendations to promote or demote products based on:

  • Product performance
  • Product name, description, and attributes

Available with: Smart Merchandiser and Bloomreach

Visual catalog management

Visual Catalog (Website UI) allows you to create product displays that build instant trust with your customers. Through clear categorization and product placement, you’ll guide shoppers naturally through their buying journey — and see higher engagement and stronger brand recognition.

Available with most digital merchandising platforms

Real-time performance analytics

While most tools confine analytics to separate dashboards, Smart Merchandiser’s Performance Analytics Overlay displays critical metrics directly on your product pages:

  • Live conversion tracking
  • Real-time page view counts
  • Current abandonment rates
  • Up-to-date revenue data

Available with: Smart Merchandiser, Bloomreach

Customer insights at your fingertips

Today’s B2C and B2B shoppers rely heavily on social proof and recommendations. Smart Merchandiser integrates these elements seamlessly into your workflow.

Ratings & reviews

Build confidence in your products with Ratings & Reviews Overlay directly where it matters most.

Available with: Smart Merchandiser

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Category management made simple

Smart Merchandiser’s Category Cross-Reference Overlay transforms how you manage product relationships. Instead of navigating multiple pages or spreadsheets, you’ll see all associated categories for each product at a glance. Remove unnecessary category assignments with a single click and simplify your catalog management.

Available with: Smart Merchandiser

Intuitive product listing pages

Drag and drop

Forget editing sequence numbers or updating spreadsheets. Smart Merchandiser’s Drag & Drop UI lets you:

  • Arrange products visually
  • Preview changes instantly
  • Optimize product placement

Available with most digital merchandising platforms

Sequencing and sorting

Take advantage of PLP Sequencing Sorting Rules at your fingertips and create custom rules that automatically:

  • Display best-sellers
  • Highlight seasonal merchandise
  • Adjust based on inventory levels
  • Personalize product presentation

Available with most digital merchandising platforms

lifestyle brands

Color and image management for any season

Smart Merchandiser gives you total control over product presentation with PLP Color Management and PLP Leading Image Management. Set different leading colors for each category, adjust displays seasonally, and maintain brand consistency across your entire catalog.

Available with: Smart Merchandiser

Stay ahead of inventory management

With real-time Inventory Management, not only can you track stock levels, you can also prevent stockouts through:

  • Smart alerts based on custom thresholds
  • Color-coded stock indicators
  • Multi-channel notifications
  • Automated display updates

You’ll know exactly when to reorder and can adjust your merchandising strategy as needed.

Available with most digital merchandising platforms

Salesforce eCommerce
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Bulk operations at scale

Bulk editing

Smart Merchandiser’s Bulk Editing lets you update multiple products simultaneously. Add, replace, or remove products in a category across your entire catalog with just a few clicks.

Bulk publish/unpublish

Managing seasonal catalogs or promotional campaigns? Our Bulk Publish/Unpublish feature makes it easy to:

  • Launch entire product lines instantly
  • Update seasonal collections
  • Control promotional visibility
  • Manage multiple products simultaneously

Available with: Smart Merchandiser

Simplified workflow tools

The Clipboard feature simplifies your merchandising process by allowing quick transfer of product details across pages. This seemingly simple tool delivers on time savings and ensures consistency across your digital storefront.

Available with most digital merchandising platforms

Ready to elevate your digital merchandising?

Get the full comparison

Download the complete guide: Features of Popular Visual Merchandising Tools: Comparing the Essentials