The Smart(er) Merchandising Blog

Most ecommerce teams measure product availability in simple terms. Is the product in stock? But shoppers experience inventory very differently. They care about whether their size, color, or variation is available. A product might technically be "in stock," yet still provide a frustrating shopping experience if only a few variations…

The Problem Every merchandising decision rests on one question: is it actually in stock? Yet for most teams, getting that answer is a constant struggle. Stock data lives buried in spreadsheets and back-end systems, disconnected from the visual grid where merchandising actually happens. So you're left guessing--or worse, finding out…

The Smart Merchandiser Analytics Heat Map is a new visual merchandising feature that shows how every product on a category page is performing using a single color-coded view -- warm colors for your strongest performers, cool colors for the weakest. Instead of sorting columns or exporting spreadsheets, merchandisers can see…

Ecommerce merchandising often focuses on product performance. Which products convert? Which products generate revenue? Which products deserve more visibility? But another signal plays an equally important role in product discovery: inventory availability. A product may convert well historically, but if key variations are unavailable, its performance may decline rapidly. Without…

In our previous article, we explored a challenge many ecommerce merchandising teams face: The Hidden Gem Problem. High-performing products often sit buried deep in the product grid while lower-performing items occupy prime positions. Merchandisers know these opportunities exist. But identifying them consistently across a large ecommerce catalog is incredibly difficult.…

Why Some of Your Best Products Are Invisible -- and What to Do About It Let me ask you something. Have you ever looked at your ecommerce analytics and noticed a product that converts incredibly well... yet hardly anyone seems to see it? When someone actually finds the product, they…