The Smart(er) Merchandising Blog

In our previous article, we explored a challenge that merchandising teams encounter again and again: Preparing the Product Listing Page before new products go live. Most ecommerce platforms hide products until they are officially published. Which means merchandisers often see new products at the same moment shoppers do. When launch…

Let's talk about something most ecommerce leaders don't realize is hurting their performance. It happens before a product ever goes live. You've invested in inventory. Creative is ready. Campaigns are scheduled. Revenue targets are set. But your Product Listing Page? It's not truly structured yet. Why? Because the products you…

Learn how 5.11 Tactical’s Sylvia Niles blends merchant instinct with AI data to raise conversions, improve storytelling, and outpace competitors.

Former 3M digital commerce leader explains AI’s role in eCommerce, how to shift to a platform mindset, and why marketplaces are the move for B2B.

See what's ahead for digital merchandising in 2025, from AI-enhanced personalization to visual strategies that boost revenue. Key insights for online retailers.