The Smart(er) Merchandising Blog

In our previous article, we explored a challenge many ecommerce merchandising teams face: The Hidden Gem Problem. High-performing products often sit buried deep in the product grid while lower-performing items occupy prime positions. Merchandisers know these opportunities exist. But identifying them consistently across a large ecommerce catalog is incredibly difficult.…

Why Some of Your Best Products Are Invisible -- and What to Do About It Let me ask you something. Have you ever looked at your ecommerce analytics and noticed a product that converts incredibly well... yet hardly anyone seems to see it? When someone actually finds the product, they…

Let me ask you something. Have you ever carefully curated a category page -- only to watch it completely reshuffle the moment you apply a sorting rule? You sort by "newest"... and everything moves. You sort by "price"... and your hero products disappear. You try to push down out-of-stock items...…

You've seen it happen. Your team carefully sequences a category page. Products are intentionally placed. A coordinated look sits side by side. A hero SKU aligns perfectly with a campaign banner. And then... A new product drops. Inventory shifts. Automation re-sorts the grid. Suddenly your carefully structured layout is no…

In our previous article, we explored a challenge that merchandising teams encounter again and again: Preparing the Product Listing Page before new products go live. Most ecommerce platforms hide products until they are officially published. Which means merchandisers often see new products at the same moment shoppers do. When launch…

Let's talk about something most ecommerce leaders don't realize is hurting their performance. It happens before a product ever goes live. You've invested in inventory. Creative is ready. Campaigns are scheduled. Revenue targets are set. But your Product Listing Page? It's not truly structured yet. Why? Because the products you…