JanSport® Streamlines eCommerce Merchandising, Increases Productivity with Smart Merchandiser

This case study features Zobrist, the company behind Smart Merchandiser. It showcases our digital commerce expertise using the same strategies and team that power Smart Merchandiser today.

Overview

JanSport® is a leading provider of packs and outdoor gear. Founded in 1967, the company launched its eCommerce site in June 2013.

  • Client: JanSport

  • Industry: Online Retail

Challenge

JanSport faced growing complexity in managing merchandising for its online storefront.  Maintaining multiple data and analytics sources, as well as incorporating visual product representation when planning web changes, was a daunting and time-consuming task

Solution

Victoria Reuter, JanSport’s eCommerce Director, discovered Smart Merchandiser at a training session for a sister company.  Smart Merchandiser overlays data from disparate systems onto graphical depictions from actual product catalogs in a single interface.

Results

Reuter’s team now has visibility into all of the metrics and graphical product depictions needed to make effective merchandising decisions.  The team has experienced a 30% increase in productivity in regards to merchandising, which has enabled them to perform in-depth personalization and testing on the site.