Smart Merchandiser and Attraqt both help retailers arrange products on category pages, but they take different approaches. Attraqt, which Crownpeak acquired in 2022, is a search-and-discovery suite that combines search, navigation, recommendations, and merchandising in one product, with a customer base concentrated in Europe. Smart Merchandiser is a visual merchandising tool dedicated to category-page arrangement, based in North America and used by retailers in North America and Europe. It works with Shopify, Salesforce Commerce Cloud, Adobe Commerce, and HCL Commerce.
Brands that have switched from Attraqt to Smart Merchandiser cite the need for richer visual context on the merchandising surface and a lighter daily workload for merchandisers.
What Attraqt is good at
Attraqt is strong in AI-powered ecommerce search and navigation, particularly for European retailers with multi-language and multi-currency requirements. Its merchandising component sits within a broader Discovery suite, with strong category-level rule capabilities and natural-language search refinement. Crownpeak’s acquisition added composable content and digital experience capabilities to the Attraqt stack. Attraqt has strong installed bases in the UK and continental Europe.
What Smart Merchandiser is good at
Smart Merchandiser is a visual merchandising tool focused on the work merchandisers do every day: arranging category pages, sequencing products, managing color and inventory presentation, and bulk-editing the catalog. The interface is built around drag-and-drop product tiles with rich context overlays — analytics (page views, conversion rate, abandonment, revenue), inventory (size and color stock indicators), social media signals (Facebook likes, Twitter mentions), ratings and reviews, and category cross-references — all visible directly on each product image without toggling between dashboards. Users report a 70 percent boost in merchandising productivity, a 50 percent reduction in HR costs, and an average 20 percent increase in sales revenue. Smart Merchandiser runs on a catalog-only AI architecture, meaning it processes product and performance data only — never customer profiles, session replays, or behavioral data.
Who should pick Attraqt
Attraqt (Crownpeak) is the right choice for European retailers with multi-language requirements who need an integrated search-and-merchandising suite, or for brands already using Crownpeak’s broader content and experience products. Attraqt’s regional sales and implementation network is strongest in EMEA.
Who should pick Smart Merchandiser
Smart Merchandiser is the right choice for North American and global retailers running on Shopify, SFCC, Adobe Commerce, or HCL Commerce who want visual merchandising as a focused tool, not a suite component. Smart Merchandiser’s overlay capabilities and bulk-editing depth are best-in-class.
Can you use both?
Possible but uncommon. Most brands choose one or the other for category-page merchandising. The exception is a brand using Crownpeak for content and digital experience while running Smart Merchandiser for the merchandising surface specifically.
