Teresa Zobrist, Author at Smart Merchandiser

The Hidden Gem Problem in Ecommerce Merchandising

Why Some of Your Best Products Are Invisible -- and What to Do About It Let me ask you something. Have you ever looked at your ecommerce analytics and noticed a product that converts incredibly well... yet hardly anyone seems to see it? When someone actually finds the product, they…

Teresa ZobristMay 15, 2026

Blog

The Hidden Merchandising Mistake That’s Quietly Hurting Your Conversion Rate

Let me ask you something. Have you ever carefully curated a category page -- only to watch it completely reshuffle the moment you apply a sorting rule? You sort by "newest"... and everything moves. You sort by "price"... and your hero products disappear. You try to push down out-of-stock items...…

Teresa ZobristApril 23, 2026

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