Teresa Zobrist

In our previous article, we explored a challenge that merchandising teams encounter again and again: Preparing the Product Listing Page before new products go live. Most ecommerce platforms hide products until they are officially published. Which means merchandisers often see new products at the same moment shoppers do. When launch…

Let's talk about something most ecommerce leaders don't realize is hurting their performance. It happens before a product ever goes live. You've invested in inventory. Creative is ready. Campaigns are scheduled. Revenue targets are set. But your Product Listing Page? It's not truly structured yet. Why? Because the products you…