Ecommerce merchandising has always influenced revenue. But historically, proving that impact has been difficult. Merchandisers adjust product placements, reorganize categories, and curate collections to improve product discovery. These decisions can significantly influence customer behavior. Yet when revenue increases or declines, it is often difficult to isolate the role merchandising played.…

Most ecommerce teams measure product availability in simple terms. Is the product in stock? But shoppers experience inventory very differently. They care about whether their size, color, or variation is available. A product might technically be "in stock," yet still provide a frustrating shopping experience if only a few variations…